It’s 11:43 PM, and I’m sitting at the computer browsing through Google search results. The query? kickstarter campaign lower pledge levels. But this isn’t just about Kickstarter. What I stumbled across eventually led me to a gorgeous post about printing a book in Japan, including photographs and insights into some of the presses and technicians. It’s a great read, even if you don’t finish the rest of the post below.
Craig actually toured the printing facilities as he worked alongside four different printers as part of their reprint project. The covers for these books are silkscreened cloth. The real beauty of all of this is how much the printers actually care about the results of their work. Enough that the artist trusts the insight of the technicians when it comes to the reproduction quality of illustrations in an art book.
But onto how I found this: I had read a headline earlier in the day about some research as to the optimal pledge levels for a Kickstarter campaign. Do you get more fish with a $5 worm or a $100 worm? I had done a similar (if briefer and more amateurish) experiment earlier in the year, and found that the more affordable levels are definitely the meat and potatoes of most successful campaigns, despite the crazy amounts some hardcore supporters are willing to pledge.
It was then that I happened across research performed by Kickstarter itself. I’m a little leery about reading something directly by the platform for fear of it being understandably biased. But I bite. Why not?
This is where it gets beautiful. They reference Craig Mod’s blog concerning the Kickstarting of an art book reprint. The book had a limited run in 2008, and they had decided to try raising the funds to put together another print run. And the results were not only successful, but insightful.
Insightful enough that it led to the creation of a publishing Think Tank called PRE/POST.